Privacy Policy

Last Updated: 5/14/26

Dennis Sneed Ford (“Dennis Sneed Ford,” “we,” “our,” or “us”) is committed to protecting your privacy and handling your personal information with care and in accordance with applicable laws. This Privacy Policy explains how we collect, use, share, and protect information obtained through our website and related online services (collectively, the “Website”).

This Privacy Policy applies only to information collected through our Website and does not apply to third-party websites, services, or offline activities.


1. Information We Collect

We collect two types of information:(a) anonymous information and (b) personally identifiable information.

A. Anonymous Information

We automatically collect certain non-identifiable information when you visit our Website, including:

  • IP address (may be shortened)
  • Browser type and device information
  • Internet service provider (ISP)
  • Referring/exit pages
  • Date/time stamps
  • Pages viewed and clicks

This information is used in aggregate to:

  • Analyze trends
  • Improve website functionality
  • Monitor performance
  • Support marketing efforts

This data is not linked to your identity unless you voluntarily provide personal information.

Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to:

  • Improve user experience
  • Remember preferences
  • Track website usage

You may disable cookies through your browser settings; however, some features of the Website may not function properly.

Third-Party Advertising & Analytics

We use third-party services, including Google and FordDirect, which may collect information about your activity on our Website.

These services may include:

  • Google Analytics
  • Google Ads (including remarketing)
  • DoubleClick services
  • FordDirect analytics and advertising tools

These providers may use cookies or similar technologies to:

  • Deliver relevant advertisements
  • Measure ad performance
  • Analyze user behavior

You can learn more or opt out using the following:

Google Privacy Policy: https://www.google.com/policies/privacy/

Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout

FordDirect may also use information we provide (such as name, email, or contact details) in accordance with its own privacy practices.


B. Personally Identifiable Information

We collect personal information only when you voluntarily provide it, such as when you:

  • Fill out a contact form
  • Request information or pricing
  • Apply for financing
  • Schedule service
  • Participate in surveys or promotions

This information may include:

  • Name, email address, phone number
  • Address and ZIP code
  • Driver’s license information
  • Financial and credit-related information (when applicable)

2. How We Use Your Information

We use your information to:

  • Respond to inquiries and requests
  • Provide products and services
  • Process transactions and financing applications
  • Communicate about your account or requests
  • Send marketing communications (you may opt out)
  • Improve our Website and services
  • Comply with legal obligations

We may send promotional communications regarding Dennis Sneed Ford products or services. You may opt out at any time.


3. Sharing of Information

We do not sell or rent your personally identifiable information to unaffiliated third parties.

We may share your information with:

  • Service providers (e.g., hosting, marketing, financing, analytics)
  • Vendors assisting with operations
  • Affiliates within our business group
  • FordDirect for advertising and analytics purposes

No mobile information, SMS opt-in data, or consent information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted.


4. Legal Disclosure

We may disclose your information if required to:

  • Comply with legal obligations
  • Respond to court orders or law enforcement requests
  • Protect our rights, property, or safety
  • Protect users or the public

5. Third-Party Websites

Our Website may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review their privacy policies before providing any information.


6. Data Security

We use commercially reasonable safeguards, including encryption, to protect your personal information.

However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.


7. Your Choices (Opt-Out)

You may opt out of receiving marketing emails by:

  • Clicking the unsubscribe link in emails
  • Contacting us directly

You may still receive non-marketing communications related to your transactions or requests.


8. Data Retention

We may retain your information as long as necessary to:

  • Fulfill business purposes
  • Comply with legal obligations

We reserve the right to delete information at any time unless retention is required by law.


9. Changes to This Policy

We may update this Privacy Policy from time to time. Any material changes will be posted on this page with an updated effective date.

Your continued use of the Website constitutes acceptance of any updates.


10. Your Consent

By using our Website or submitting information, you consent to the collection and use of your information as described in this Privacy Policy.


11. Additional Disclosures

  • Some browsers offer “Do Not Track” settings; our Website may not respond to these signals.
  • You may have additional rights under applicable state laws, and we will comply as required.

12. Contact Information

If you have questions about this Privacy Policy or your information, please contact us:

Dennis Sneed Ford
1046 SW 169 Hwy
Gower, MO 64454


We work with FordDirect to provide us with advertising and related services, and analytics. This includes, but is not limited to, the deployment of tracking technologies on our properties that collect and provide information about you to FordDirect or our provision of your name, email address, and other contact details to FordDirect, including for advertising and related services and analytics. To the extent we disclose information to FordDirect, FordDirect may use that information in accordance with its own privacy statement. For details on FordDirect’s data practices, see FordDirect Privacy Statement